AI can write your posts. It can’t run your marketing.
Human-led, AI-powered. DMG becomes your marketing department: our people make the decisions, own the results and deal with your customers and the platforms, and we connect AI into your business so your team gets the speed without the costly mistakes.
Every business now has the same AI tools as its competitors. AI makes the work faster, but it doesn’t know your customers, can’t be held responsible, and is sometimes confidently wrong. The businesses that grow are the ones where a person decides, AI does the heavy lifting, and someone checks the numbers every day. That is what DMG runs for you, for one monthly fee.
“We have AI now. Why do we need an agency?”
Because AI is a tool, not a team. It is excellent at speed and volume. It can’t decide, take responsibility, deal with people or know your market from the inside. Every DMG plan is built on those human jobs, with AI connected wherever it saves time.
Decisions
What AI does wellLists options and ideas in seconds
What still needs a personChoosing where your money goes, saying no, being accountable when results drop
How DMG connects the twoA named senior strategist owns your numbers; AI handles research and scenarios
Your customers
What AI does wellSummarises reviews and chat history
What still needs a personTalking to real customers, understanding why they buy or leave, reading local culture
How DMG connects the twoWe interview your customers; AI finds the patterns across hundreds of conversations
Your numbers
What AI does wellBuilds reports fast
What still needs a personSpotting broken tracking and wrong numbers, judging what counts as profit for you
How DMG connects the twoWe set up and check tracking; AI flags unusual changes every day
Paid ads
What AI does wellGoogle Performance Max and Meta Advantage+ optimise automatically
What still needs a personSetting the rules they learn from: which sales to count, what to exclude, brand safety, budget calls
How DMG connects the twoWe feed the AI the right signals and review its decisions daily, before money is wasted
Platforms
What AI does wellNothing: AI can’t call Google or Meta
What still needs a personAppeals, Google Maps verification, suspended or hijacked accounts
How DMG connects the twoWe handle Google and Meta for you
Brand and content
What AI does wellDrafts captions, articles and images in seconds
What still needs a personTaste, brand voice, cultural fit, fact and legal checks, real photos of your business
How DMG connects the twoWe write your brand voice guide and prompt library, shoot real content, and a person approves every piece
Customer replies
What AI does wellAnswers instantly, 24/7
What still needs a personPrice, fit, doubt and complaints: the conversations that close sales
How DMG connects the twoAI assistant for first replies and after hours, clear hand-off to your staff, and we review the conversations
Your team
What AI does wellAvailable to everyone
What still needs a personKnowing what to hand to AI, what never to paste in, and how to check the output
How DMG connects the twoWe train your team and write simple AI rules for your company
The three plans
Essential
For: single-location businesses that need their ads, Google Maps and tracking run properly every day.
- A senior strategist who makes the decisions with you
- One paid ad platform managed daily, with human control over Google’s and Meta’s AI
- Full Google Maps management
- An AI readiness check of your marketing
- A brand voice guide your team can use with ChatGPT, Claude or Gemini
- A monthly content plan your team can post from
- A clear monthly report on what your marketing earned
Growth
For: growing businesses ready to win on several channels at once.
Everything in Essential, plus:
- Up to three ad platforms
- Two social channels, with content drafted with AI and approved by our team
- A monthly shoot
- SEO articles and AI search visibility
- A prompt library built for your business
- An AI chat assistant on Fanpage or Zalo that hands buyers to your staff
- Customer interviews every quarter
- A quarterly AI workshop for your team
- A sales follow-up review with coaching
Full Marketing Department
For: companies with several locations or product lines that want a complete marketing team without hiring one.
Everything in Growth, plus:
- DMG’s founder (28+ years of experience) as your part-time Chief Marketing Officer
- All ad platforms
- Three social channels
- A quarterly brand campaign
- Monthly customer interviews
- AI rules for your whole company
- Monthly AI training for your team
- AI-assisted lead scoring in your CRM
- Sales-team training
- A dedicated account manager
A full in-house team for this scope (marketing manager, ads specialist, designer, content writer, videographer) typically costs far more each month than any plan, before tools and training.
What’s included
| Essential 25M | Growth 50M | Full Department 100M | |
|---|---|---|---|
| Strategy | |||
| 360° business audit at start | ✓ | ✓ | ✓ |
| Strategy meeting with senior strategist | Monthly | Every 2 weeks | Weekly |
| Marketing plan | Quarterly | Quarterly + quarterly business review | Annual plan & budget + quarterly review |
| Founder as part-time CMO (joins your management meetings) | — | — | ✓ |
| Paid ads | |||
| Platforms managed (Google, Meta, TikTok, Zalo) | 1 | Up to 3 | All |
| Monthly ad spend covered | Up to 50M | Up to 80M | Up to 200M |
| Ad spend above the limit | 25% of the spend above 50M | 25% of the spend above 80M | 25% of the spend above 200M |
| Daily monitoring, wasted-spend control, A/B tests, human rules for Google and Meta AI campaigns | ✓ | ✓ | ✓ |
| Ad creatives designed by DMG | 4 / month | 10 / month | 20 / month |
| Google Maps & reputation | |||
| Google Business Profile management, 4 posts / month | ✓ | ✓ | ✓ (all locations) |
| Review replies; suspension & verification handling | ✓ | ✓ | ✓ |
| Reputation monitoring across platforms (+ software cost for automatic monitoring) | — | ✓ | ✓ + crisis response |
| Content & social | |||
| Monthly content plan: what to post and where | ✓ | ✓ | ✓ |
| Social channels managed by DMG | — (your team posts, we review) | 2 | 3 |
| Designed posts (AI-assisted, approved by our team) | — | 16 / month | 24 / month |
| Short videos | — | 4 / month | 8 / month |
| Photo / video shoot at your location | — | Half day / month | Full day / month |
| Quarterly brand campaign (concept to launch) | — | — | ✓ |
| Website & search | |||
| Website care and small updates | 2 hours / month | 5 hours / month | 10 hours / month |
| SEO articles | — | 2 / month | 4 / month |
| AI search visibility (Google AI answers, ChatGPT) (+ software cost for tracking) | — | ✓ | ✓ |
| New landing page | — | 1 / quarter | 1 / month |
| Tracking & sales | |||
| GA4 and conversion tracking set up and maintained | ✓ | ✓ | ✓ |
| Monthly report and review meeting | ✓ | ✓ | ✓ |
| Lead follow-up review (reply speed, quality) | Quarterly | Monthly | Monthly |
| Sales script and team coaching | — | ✓ | ✓ + monthly training session |
| CRM / Zalo OA setup and automation (+ software cost) | — | Basic | Full |
| AI working with your team | |||
| AI readiness check: which tasks to hand to AI, which stay with people | At start | At start + quarterly | At start + quarterly |
| Brand voice guide for your team’s AI tools (ChatGPT, Claude, Gemini) | ✓ | ✓ | ✓ |
| Prompt library built for your marketing and sales tasks | — | ✓ | ✓ + updated monthly |
| AI chat assistant on Fanpage / Zalo / website, with hand-off to your staff (+ software cost) | — | Setup + monthly conversation review | Setup + weekly conversation review |
| Human check of everything AI helps make (facts, tone, culture, legal) | ✓ | ✓ | ✓ |
| Customer interviews by DMG: real conversations AI can’t have | — | 5 / quarter | 5 / month |
| AI training for your team | — | 1 workshop / quarter | 1 session / month |
| Company AI rules: data privacy, what not to paste, who approves | — | — | ✓ |
| AI-assisted lead scoring in your CRM (+ software cost) | — | — | ✓ |
| Service | |||
| Response time | 1 business day | 1 business day | 4 business hours |
| Dedicated account manager | — | — | ✓ |
Terms
- Prices are per month and exclude VAT.
- Ad budget is paid by you directly to Google, Meta or TikTok; it is not part of the fee. If your monthly ad spend goes above your plan’s limit, the extra spend is managed for 25% of the amount above the limit, in addition to the plan fee. Example: on Growth (limit 80M), spending 100M adds 5M (25% of 20M).
- Minimum commitment: 3 months for Essential, 6 months for Growth and Full Department.
- Business Audit fee is credited in full against your first month if you sign within 14 days of the audit.
- Shoot travel outside Ho Chi Minh City, models, props and paid media placements are quoted separately.
- Items marked “+ software cost” need a third-party app for your business, such as a chat assistant, CRM, Zalo OA package, or monitoring and tracking tool. The subscription is paid by you directly, in your company’s name, so you own it. DMG recommends the right tool, sets it up and runs it as part of your plan. Everything else in your plan uses the platforms’ free tools and DMG’s own software at no extra cost.
Frequently asked questions
Can’t I just use ChatGPT or Claude for this?
Please do, and we’ll set them up properly for your team. AI can draft a post in seconds. It can’t decide where your budget goes, notice that your tracking broke last Tuesday, appeal a Google suspension, sit with your customers, or answer for the results. You pay us for judgment and accountability, and your AI tools become more useful along the way.
Do you use AI in our work?
Yes, every day: for research, first drafts, reports and spotting problems early. Nothing goes out without a person on our team checking facts, tone and fit for your customers. We don’t paste your private customer data into public AI tools.
Will AI replace this service in a year?
AI tools will keep improving, and so will what we deliver for the same fee. What won’t change: someone has to decide, take responsibility and deal with people, customers and platforms. That is what these plans are built on.
Can I change plans?
Yes. You can move up any month, and move down at the end of your commitment period.
How do we measure success?
Before we start, we agree the numbers that matter to your business (calls, bookings, leads, cost per customer) and report on them every month.
Do I own my accounts?
Yes. Ad accounts, Google Business Profile, analytics and all content stay in your company’s name.
Not sure which plan fits?
Start with a free consultation. We’ll look at where your marketing stands and recommend the right plan.
Book a free consultationOr start with a Full Business Audit